Privacy Policy
Last updated: 15 June 2026
1. Introduction
The Keepsake Studio ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website at keepsakestudio.co.uk or use our services.
By using our website or booking our services, you agree to the practices described in this Privacy Policy.
For any questions about this policy, please contact us at thekeepsakestudio8@gmail.com.
2. Who We Are
The Keepsake Studio is a London-based boutique photo booth and keepsake service for weddings, events, and celebrations across the UK. We create handmade acrylic photo magnets, photo keyrings, and glitter polaroids on the night of your event — designed for guests to take home and keep.
We are the "data controller" responsible for your personal information under UK GDPR.
3. Information We Collect
We collect personal information that you provide to us directly through our website and during our communications with you. This may include:
3.1 Information you provide
Contact details: Your name, email address, and phone number
Event details: Date of your event, type of event, venue location, expected guest count, and the package you're interested in
Communications: Any messages, enquiries, or correspondence you send us
Photos: Images shared with us in advance for keepsake production (where applicable)
3.2 Information collected automatically
When you visit our website, we automatically collect:
Log and usage data: Browser type, IP address, pages visited, time spent on pages
Device data: Device type, operating system, and other technical information
Location data: General geographic location based on your IP address
This information is collected through cookies and similar technologies (see Section 8 below).
4. How We Use Your Information
We use your personal information for the following purposes:
To respond to your enquiries and provide information about our services
To deliver our services when you book us for an event
To process bookings and payments, including sending invoices and confirmations
To communicate with you about your booking, event details, and post-event follow-up
To improve our website and services by understanding how visitors use them
To send marketing communications about our services, when you have opted in
To protect our business from fraud, abuse, or legal issues
To comply with legal obligations
5. Legal Basis for Processing
Under UK GDPR, we process your personal information based on the following legal grounds:
Performance of a contract: When we need to use your information to provide our services (e.g., delivering your event, processing payments)
Legitimate interests: When we use information to improve our services, protect our business, or send marketing to existing clients
Consent: When you have given us specific permission (e.g., for marketing communications)
Legal obligation: When required by law
6. Sharing Your Information
We do not sell your personal information. We only share it with trusted third parties who help us deliver our services:
Website hosting: Squarespace hosts our website and may process some technical data
Analytics services: We use built-in Squarespace analytics to understand website traffic
Email services: For sending booking communications
Cloud storage: For securely storing event photos and business records
Social media platforms: When you interact with us via Instagram or other platforms
All third parties we work with are required to protect your personal information and comply with applicable data protection laws.
We may also share information when legally required, such as in response to court orders, government requests, or to protect our legal rights.
7. International Data Transfers
Some of our third-party service providers (including Squarespace) may transfer data outside the UK or EEA. When this happens, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the UK government.
8. Cookies
Our website uses cookies to function properly and improve your experience.
8.1 What are cookies
Cookies are small text files stored on your device when you visit a website. They help the website remember information about your visit.
8.2 Types of cookies we use
Essential cookies: Required for the website to function (cannot be disabled)
Analytics cookies: Help us understand how visitors use our website
Functional cookies: Remember your preferences and improve usability
8.3 Managing cookies
You can control and delete cookies through your browser settings. Note that disabling certain cookies may affect website functionality.
9. Data Retention
We keep your personal information only for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.
Typically:
Enquiry data (from contact form): Retained for up to 2 years after last contact
Booking data (clients we've worked with): Retained for 6 years for tax and legal purposes
Event photos and digital galleries: Retained for up to 2 years post-event, then deleted unless you request otherwise
Marketing data: Retained until you unsubscribe
10. Your Rights
Under UK GDPR, you have the following rights regarding your personal information:
Right to access: Request a copy of the personal information we hold about you
Right to rectification: Ask us to correct inaccurate or incomplete information
Right to erasure: Request that we delete your personal information ("right to be forgotten")
Right to restrict processing: Ask us to limit how we use your information
Right to data portability: Request your information in a transferable format
Right to object: Object to processing based on legitimate interests
Right to withdraw consent: Withdraw consent at any time (where consent is the legal basis)
To exercise any of these rights, please contact us at thekeepsakestudio8@gmail.com. We will respond within one month.
You also have the right to lodge a complaint with the UK's Information Commissioner's Office (ICO) at ico.org.uk if you believe we have not handled your personal information properly.
11. Data Security
We take the security of your personal information seriously. We implement appropriate technical and organisational measures to protect your information from unauthorised access, loss, misuse, or alteration.
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
In the unlikely event of a data breach, we will notify the relevant authorities and affected individuals as required by UK GDPR (within 72 hours where applicable).
12. Marketing Communications
If you have consented to receive marketing communications from us, you can opt out at any time by:
Clicking the unsubscribe link at the bottom of any marketing email
Emailing us at thekeepsakestudio8@gmail.com with "Unsubscribe" in the subject line
We will stop sending you marketing communications within a reasonable time.
13. Children's Privacy
Our services are not directed at children under 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately and we will delete it.
14. Third-Party Links
Our website may contain links to third-party websites (such as our Instagram page). We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before sharing any personal information.
15. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects when changes were last made. Significant changes will be communicated through our website.
We encourage you to review this policy periodically.
16. Contact Us
For any questions about this Privacy Policy or how we handle your personal information, please contact us at:
The Keepsake Studio Email: thekeepsakestudio8@gmail.com Website: keepsakestudio.co.uk